FIELD & MAIN BANK'S MARKETING CAMPAIGN IS CHOSEN AMONG TOP TEN BY INDEPENDENT BANKERS ASSOCIATION
September 4, 2015
The Independent Community Bankers of America® (ICBA) today announced the winners of its Marketing Contest, sponsored by Marquis, which highlights the entries judged top 10 for the nation’s best community bank marketing campaigns. Field & Main Bank was proud to be among that list.
“ICBA’s Marketing Contest highlights the stellar creative campaigns that community banks build to strategically promote their products and services,” ICBA Executive Vice President and Chief Marketing Officer Chris Lorence said. “Effective marketing and communications reinforce their highly successful brands and image. We commend Field & Main for making the list.”
The top 10 community banks featured on ICBA’s Marketing Contest list are:
MutualBank, Muncie, Ind. (Best Overall)
Bell State Bank & Trust, Fargo, N.D.
Citizens Bank of Kansas, Kingman, Kan.
First National Bank Alaska, Anchorage, Alaska
Field & Main Bank, Henderson, Ky.
Iowa State Bank, Orange City, Iowa
JD Bank, Jennings, La.
ChoiceOne Bank, Sparta, Mich.
Bank of McKenney, McKenney, Va.
Community Bank, Winslow, Ill.
“Field & Main Bank is pleased to be named to ICBA’s Marketing Contest top 10 list in recognition of our marketing campaign built around our brand promise of modern craft banking,” said Danielle Falconer, APR, Senior Vice President of Marketing & Communications at Field & Main. “The Field & Main team is committed to delivering a tailor-made community banking experience that’s personable, accessible, convenient and relevant in modern times. It’s essential that all of our marketing and communications reflect our approach to doing business. We value ICBA’s acknowledgment of Field & Main for dedication to strategically, consistently and authentically presenting our brand in our marketing communications.”
More than 6,000 community banks throughout the nation were eligible to be part of ICBA’s list, and the association sought nominations throughout the month of June. The top 10 community banks were chosen based on their marketing and branding campaigns’ quality of design, integration of components, overall execution, goal achievement and the initiative as a whole.
Visit the Field & Main website to learn more about the modern craft banking experience. To learn more about the winners, read September’s issue of ICBA Independent Banker®, the association’s award-winning magazine. For additional information about ICBA, visit www.icba.org.