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  • THE FINANCIAL BRAND: UNBANKING WITH A NEW 'CRAFT' BRAND

    By Karen Bankston
    August 25, 2014

    Ohio Valley Financial Group ($250 million) and BankTrust ($130 million in assets), both based in Henderson, Kentucky, announced in early July their plans to merge. Rather than pick one of the two banks' legacy names — typical in most merger situations — the two institutions chose to develop a fresh new brand instead. Field & Main Bank will become the official name of the continuing organization early next year.

    Read full article at thefinancialbrand.com >